Packaging, Pricing, Presentation – Looks Matter

So you’ve packaged your services.

And you’ve priced them.

But WAIT.  

Presentation matters.

Placement matters.

Looks matter.

Before you go slapping your product and service packages up on the ol’ website.  Consider this.

Looks matter.  Location matters.  Presentation matters.

When you were in grade school, you were taught to color in the lines…

This is kinda the same thing.

A Few Presentation Tips

Tip #1 – Start with your premium package

When presenting your packages start with your “Big Daddy/Premium” package first.

If your page reads left to right, the premium package should hold the slot farthest to the left because your buyer will read the details of this package first and thereby be anchored by this (remember anchors?).

If your page reads top to bottom, the premium package should hold the first slot for the same reason.  You want  your buyer, your potential customer to encounter this package first or as soon as possible.

Tip #2 – Use a grid of three

I know, you’re tired of me talking about how magical the number three is but here we go again with it.  When presenting your offers, use a grid of three across.

If you have more than 3 items or products… make sure that each line in the grid is no more than three across.

When you use this matrix, the buyer is more comfortable with your presentation and the page will feel less jumbled and/or clunky.  You don’t want to overwhelm your buyer, do you?

Tip #3 – Don’t forget to CTA

This is your opportunity to be a little bossy and tell people what to do.

Once you have done all this and made your house, your product/service description, presentable… you don’t want to forget to tell your visitor what to do next.

You need a CTA or call to action.  Tell them what to do.  For example:  request a quote, get more information, buy now.  Etc, etc, etc.

If you have presented your product/service well, they may do something crazy and do what you tell them to do.  BUT, you’ve got to ask them… tell them what to do next.

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Have questions or comments?  Let me hear it in the comments below.

Want to learn more about pricing and packaging your products and services for profit?  Join me in The Blueprint: Your Guide To Profitable Pricing & Packaging.