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Packaging, Pricing, Presentation – Looks Matter

Packaging, Pricing, Presentation – Looks Matter

So you've packaged your services. And you've priced them. But WAIT.   Presentation matters. Placement matters. Looks matter. Before you go slapping your product and service packages up on the ol' website.  Consider this. Looks matter.  Location matters.  Presentation...

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Packaging, Pricing and the Time Continuum

Packaging, Pricing and the Time Continuum

Packaging, pricing and time... they all seem to be connected at the proverbial hip. Have you ever read a product or service description... a squeeze page... a sales page... and wonder... how do they do that? Packages, Pricing and Time - Oh My! How did they come up...

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Pricing Halo: Different Flavor, Different Size

Pricing Halo: Different Flavor, Different Size

Pricing Halos.  More, more, more. Kinda feel like Billy Idol all of a sudden. Anyway.  Can't stop, won't stop. There's more to pricing halos than meets the eye.  Much more, more, more. In addition to using your anchor to halo a product or service, you can also use...

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Angelic Pricing – Where’s Your Halo?

Angelic Pricing – Where’s Your Halo?

Do you see that pricing halo? Not sure what I mean? It's right there! It's the angelic glow emanating from your perfectly positioned and priced service package and product. IT'S RIGHT THERE. Oh, you don't see it... because you don't have one.  And you don't have one...

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Stand Firm:  Do You Have A Pricing Anchor?

Stand Firm: Do You Have A Pricing Anchor?

So your prices are expensive? Or are they affordable? Maybe.  Maybe not. It's depends on perspective. It's all relative to the perspective of your buyer. Pricing Perspective Buyers are fickle creatures. And as you may have guessed, they are notorious for being a bit...

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Hey There, I'm Joyce.  Virtual CFO & CPA to Creatives and Coaches
I help super smart entrepreneurs track their money and grow their businesses by co-creating their money map...a combo of systems that simplify, goals that inspire and milestones that encourage.
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