say goodbye to stress & worry

business building is not easy…especially if you don’t know your numbers​.

Building a profitable business is not an easy task. In fact, it’s probably one of the most stressful & worrisome yet one of the easiest & most rewarding choices I’ve ever made.

I understand what it’s like. Every morning, waking up to an email inbox full of the next best thing…the next social media platform everyone must be on…the next money-making program to join.

It’s all a bunch of extra hats to wear and busy work when all you want to do is double down on what works for you and your business so that you can build the income you truly desire.

To do that, you need to know your business’ secret sauce and it’s hiding in plain sight.

Your business’ secret sauce is hiding in your numbers (aka your finances & KPIs).

Numbers that you can’t uncover or double down on it without one of the cornerstones of business….bookkeeping.

And that’s where we come in…


Growth, Scale, Profitability & Productivity

Cut Out The Busy Work and Get Back To Business

​As a boutique accounting services agency, our main goals are:

(1) to get you out of busyness and back to business and

(2) to empower you to make money-making decisions through financial education, systems and organization.

All of this can take several forms. From software training or workshops to done-for-you bookkeeping service or CEO/CFO review sessions.

And just in case you’re wondering, if we work with businesses like yours… maybe.

We primarily work with online (and offline) services providers like coaches, consultants, real estate brokers, interior decorators, florists, web designers, event planners, copywriters, project managers, photographers, college prep tutors, marketers and more.


Track Your Numbers So That You Can Grow & Scale Your Business…By Design

Money in the bank is important. Believe me. I know it is… but growing your business requires a little more than just knowing your bank balance and hoping for the best.

It requires that you track not only your money but the efforts and strategies that got you where you are… so that you can do more of that to get you to where you ultimately want to be.

Sounds easy but it includes “boring” tasks like tracking KPIs and sales conversion…doing your bookkeeping and analyzing your financial reports.

We do all of that boring stuff every day…so you don’t have to.

At The Common Cents, we offer: 

Ready to partner up with us?  Click Here To Schedule Your Consult

Welcome To The Common Cents

Meet Joyce

Hey there…Welcome to The Common Cents.

I’m Joyce M. Washington, CPA – Founder + CEO and I’m glad you’re here.

Before founding The Common Cents consulting agency, I worked in small accounting firms and real estate agencies as the corporate accounting manager.

It was my privilege to work with and run accounting departments both big and small.

Today, my team and I work primarily with small businesses and organizations – service providers that are experts in their respective fields…that leave the accounting & finance analysis to us.

You can check out the specifics on the services we provide here on our consulting page.

Jennifer Jessie

The Money Metrics Trackers made me more aware of things I should be considering for my business.

I feel more organized, I’m more aware of setting goals and I know how to keep track of things.

Jennifer Jessie - Small Business Owner
Kat Kim

She gave me honest, practical, and real feedback [on my program and it’s pricing].

It just made so much “cents” that I didn’t have to put another thought into it.

Kat Kim
Pat Romain

She really understood the inner workings of my business, usually I have to do a lot of explaining when it comes to how I run my business or what my business even is but she got it right off the bat!

It’s more than bookkeeping and accounting people!!

Pat Romain
Gemma Stow

This is THE money tool that all solo entrepreneurs need.

It is what you want your accountant to do for you so you can see the results in all the important areas in you business and put focus where it is needed.

I feel so much more organized and I love having everything that’s important to my financial success in one place.

Gemma Stow - Confidence Coach for Introvert Female Leaders
Megan Everett

I’ve tried a dozen times to learn about metrics, and apply them to my business. I knew they would make a huge difference in reaching my revenue goals. But I always gave up. 

Joyce has decades of experience. She’s boiled it all down to which numbers to pay attention to.

I was up and running in a weekend.

Megan Everett - Project Manager
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