Episode 019 – Chess, Checkmate and Cash

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About This Episode

What do chess and business strategy have in common? A heck of a lot if you ask me…

In this episode, I walk through my process of treating strategic business planning like a game of chess…thinking more than 3 moves ahead and you’ll win at successfully achieving any business goal you set for yourself.

Highlights of this episode:

01:18 Why strategic planning is a lot like planning and playing a game of chess
03:33 What 3-4 moves you’ll make to set and achieve your business goals
04:20 Why you need to start with your long term goals
06:45 Why you need a WHY as your starting point
07:35 Why the B-word (budget) shouldn’t freak you out
08:49 How to break down your goals into a strategy and an action plan
10:27 What to consider and the questions to ask yourself when reviewing and breaking down your goals
11:15 Why you have to keep asking yourself questions and making adjustments to your action plan
13:50 What two KPIs determine your conversion “runway”
18:02 What strategies should you include in your action plan
20:03 How often you should check-in and when you should pivot or stay the course