There’s gold in them there hills…
Sorry. Â Must have watched one too many westerns this weekend.
But watching them made me question something…
How many of us have a niche? A specialty?
You’re Special
Westerns are clearly a niche… they appeal to a certain type of person.
And those people tend to be die hard fans.
Like the fans of Die Hard.
Sorry, I’ve digressed a bit again. Â But back to the point.

gotta niche it to hit a bullseye
Niche It!
You’ve got to niche it.
I know it’s hard and I, myself, resisted it like it was a fatal disease.
I JUST declared mine in the last month or so.
Why now?  Because I finally decided… ENOUGH.
How the heck can I find the people I want to work with without a niche?
How the heck can my clients refer great peeps to me, if they don’t know who I really love to work with?
So…I spent some time going through my notes and brainstorming and finally picked one!
Hit the Bullseye
So what’s a niche anyway?
To me, a niche, is a subset of a larger market. Â A subset of peeps that you can identify.
Peeps that you know them when you see them. Â You talk to them and it’s like you’re old friends.
So who are my nearest and dearest friends that make up my niche? Â My friends are… coaches, consultants and accountants. Â Naturally.
Are Riches In Niches? Â Really?
Yup… really. Â There are riches in niches.
Just about any niche.
How? Â Why? Â Because when you can find your ideal friend/customer, it’s that much easier to build a relationship with them, market to them, discover what services and products they need… and do something absolutely mad. Â Like give them what they want!
So stop trying to be everything to everybody.
Pick a niche… and roll with it.
And here’s a bonus tip: Â If it doesn’t work out… if you decide you hate the niche you chose. Â Guess what? Â You can pick a new one!
So my question now is this: Â Do you have a niche? Â If you don’t, why not? Â What’s stopping you from claiming it and your riches? Â (Let me know in the comments below).
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If you would like some help harvesting the riches in your niche, check out The Blueprint.
Let me know if you have any questions.
~J
Loved the article. You truly are a wonderful Author. In fact, I’m quoting you in an article I’m doing for yahoo. I will sent a link to you and look forward to an interview with such an illustrious talented CPA such as yourself.
Glad you enjoyed it… more to come!
I continue to look forward to your more:-D. You always inform educate and help people in a tremendous way. I personally thank you for all you’ve done for me.
Wish you continued success.