Join The Kill The Vanity Metrics Challenge

Join The Kill The Vanity Metrics Challenge

the 3 day challenge

that helps you focus on the impactful activities

to grow your business and be more profitable

During the Kill The Vanity Metrics Challenge, you’ll learn…

  • The metrics that matter aka the numbers that really make you money
  • All about “mirror metrics” – what they are and finding your own
  • The three types of metrics to focus on
  • Questions to ask yourself so that you can dig deeper into what the metrics really mean to you and the growth of your business.

Meet Your Fearless Leader…

the Kill The Vanity Metrics Challenge Creator

Joyce M. Washington, CPA


Joyce is a business strategist & virtual CFO Joyce M. Washington, CPAwho helps small business owners keep more of their profits, pay less in taxes and earn more money through savvy money management.

She is a licensed Certified Public Accountant (Maryland), holds a bachelor’s degree in Accounting and is a certified advisor for Xero Accounting Software.

Named one of the CPA Practice Advisor’s 40 under 40, as a true expert in the accounting field, she’s a regular contributor to publications and podcasts.

She uses her finance skills to help her clients create long term growth and implement profit management strategies.

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